The internet is one of the most important tools of the modern world. It has enabled us to do many things and has changed the way the world works. The beginning of the internet can be traced back to the 1950s and 60s. this was when the idea came up to create a network system. Over the years it was being developed and in the 1980s, Tim Berners-Lee created the world wide web. This led to the internet being available to the public in the early 90s. From then onwards, the internet grew. Many sites started coming up and nearly every business uses it today. It made transactions and commerce much easier and faster than every before.
In the beginning, there were only a few sites but with the turn of the new century, the number of computers that was growing also supplemented the usage of internet. People did have computers but as they became more powerful and laptops became cheaper for everyone to own, there was a steady growth rate year over year. The internet helped in sending emails and searching important information much easier. It became much easier to communicate with management and colleagues due to the use of email. This was basic compared to what we use the internet for now such as social media monitoring and such.
Similarly, as smartphones started gaining popularity, more and more people started using mobile devices to access the internet. Despite there being smartphones, they weren’t as fast or user friendly as the ones we have today. The mid 2000s saw the rise of smartphone use. These phones relied on the internet for many tasks. With faster internet through 3G and 4G networks, many apps were developed for smartphones. Smartphone sales have increased year over year and increased mobile data usage. Since the smartphones became popular, data usage has surpassed voice calls and SMS’s. Similarly, mobile traffic has surpassed traffic from laptops and desktops.
Businesses have greatly benefitted because they can use social media monitoring tools to identify and market to their target market. Facebook, one of the most popular social media sites in the world can be used to identify what people like and target them. For example, someone who has an interest is certain brands, will be displayed with ads from that band. Google AdSense is another marketing tool to identify potential customers. Back in the day people had to use many offline methods to market, today, they can easily achieve direct marketing at a much lower cost. Check out more here http://www.wisers.com/en/.
The internet has benefitted all of us in many ways. These benefits will only keep growing as more technologies come out and when everything starts to integrate, which is actually an ongoing process. The future of the internet is very bright and it is something we will continue to use and grow.